When Breaking Bad creator Vince Gilligan was asked why Walter White put a watch on top of the pay phone in the final episode, he had a brilliant answer. With slight paraphrasing (ok, a lot) he said, “Well, there’s the truth, and then there’s the artsy answer. The truth is that in an earlier scene that we had to match he wasn’t wearing a watch, so we had to make it accurate. The artsy answer is …” Well, I stopped listening to the artsy answer, because I liked his first one.
So, why SportsMarketingLab.com?
The truth: a) I could spell it; and b) it was available.
The artsy answer: I have been working 20+ years in sports, Olympic, entertainment and non-profit marketing. Every day we are trying new things to see what works. We are constantly tweaking (not twerking) and trying to make it better than before. It really is a lab of sorts, thankfully with clothes from Nordstrom Rack instead of a medical supply store.
In this blog, we will explore what it takes to market and promote Olympic sports as well as youth sports, along with the wins, losses, mistakes, home runs, bumps and bruises along the way. Oh, and sports marketing is just fun sometimes, so I won’t take myself, or a blog (which I still can’t say with a straight face) too seriously.
Good marketing can make a kid wear a shirt with a certain logo. It takes great marketing to get a kid to try a sport he/she never considered, and then love it. That’s what makes this so much darn fun, so I hope you enjoy some game-worn stories that occasionally have points.
Follow along on Twitter – @mattfarrell_