Tough Love: The Reality of How Outsiders View Swimming (And 15 Simple Fixes)

Matt Farrell USA Swimming

How do parents of non-swimmers view the sport of swimming in respect to cost, time commitment, fun, teamwork and developing social skills? Understanding how the world views the sport is key to knowing how to better position and explain the benefits. This presentation was delivered at the 2014 Club President’s Summit in Colorado Springs, Colorado, by USA Swimming Chief Marketing Officer Matt Farrell.

Get the full presentation here at the USA Swimming web site.


Categories: Marketing, Olympics

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2 replies

  1. You do not want to have sore hands because the paddles are too big around.

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